Anti-Spam Policy

1. Our Zero-Spam Commitment

Home Crafts Gallery has a zero-tolerance policy toward spam. We send email only to people who have explicitly requested to hear from us, and we make unsubscribing simple and immediate. We comply with the principles of the CAN-SPAM Act (United States), GDPR (European Union), CASL (Canada), and the Information Technology Act, 2000 (India).

2. How People Join Our Email List

Subscribers are added to our list only through one of these explicit, consent-based actions:

• Filling in our newsletter signup form on https://yourdomain.com and ticking the consent checkbox.
• Confirming their subscription via a verification email (double opt-in).
• Submitting a trade inquiry and explicitly opting in to receive marketing updates.

We never:

• Buy, rent, or scrape email lists.
• Add anyone to our list without their direct, verifiable consent.
• Use pre-ticked consent checkboxes.
• Send to addresses harvested from public sources, business cards collected without permission, or third-party databases.

3. Double Opt-In Process

1. You submit your name and email through our subscription form.
2. We immediately send a verification email to the address you provided.
3. You click the confirmation link inside that email.
4. Only after this click is your email added to our active mailing list.
5. If you never click, your email is automatically purged within 7 days.

4. What We Send

• New product launches and seasonal collections (1–3 per month).
• Subscriber-exclusive offers and pre-launch access.
• Craft stories and behind-the-scenes glimpses from our Moradabad workshop.
• Important service notices (such as updates to this policy or our Privacy Policy).

We do not send daily emails, mass promotional blasts, or content unrelated to handicrafts and our business.

5. Email Authentication

All emails sent from https://yourdomain.com are authenticated using:

• SPF (Sender Policy Framework) — verifies our authorised mail servers.
• DKIM (DomainKeys Identified Mail) — cryptographically signs each message.
• DMARC (Domain-based Message Authentication) — strict policy with quarantine enforcement.

This guarantees our emails are genuine and protects you from anyone trying to impersonate Home Crafts Gallery.

6. Easy Unsubscribe

Every marketing email we send contains a one-click unsubscribe link in the footer. Unsubscribing is processed immediately and permanently — we do not require you to log in, explain yourself, or fill out a form.

You can also unsubscribe by:

• Visiting our unsubscribe page.
• Emailing info@hcraftsgallery.in with "Unsubscribe" in the subject line.

7. Bounce and Complaint Handling

• If your email address bounces persistently (hard bounces), we automatically remove it from our list.
• If you mark our email as spam, we receive a feedback signal and remove your address within 24 hours.
• We monitor bounce and complaint rates daily through Amazon SES reputation metrics.

8. Report Abuse

If you ever receive an email that appears to be from Home Crafts Gallery but you did not subscribe, please forward it to info@hcraftsgallery.in with the subject "Abuse Report". We will investigate within 48 hours.

We take impersonation and unauthorised use of our brand very seriously and will take legal action where necessary.

9. Identification

Every email we send clearly includes:

• Our business name (Home Crafts Gallery).
• A genuine physical postal address (Moradabad, India).
• A working reply-to email address.
• A working unsubscribe link.
• Honest subject lines that accurately describe the content.

10. Contact

Questions, concerns, or abuse reports related to our email practices? Contact: